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FOR
IMMEDIATE RELEASE
Media
Inquiries:
Brandon Short - Media Manager
949-365-5750
media@mxsportsproracing.com
Red Bull Joins Forces with Lucas
Oil Pro Motocross Championship
Iconic
Brand Becomes Official Energy Drink
Sponsor with Multi-Year Deal
MORGANTOWN,
W.Va. (February
1, 2012) - MX Sports Pro Racing
and Alli Sports have announced a
multi-year agreement with Red Bull,
the world's leading energy drink,
to become the "Official Energy Drink
of Pro Motocross" for the upcoming
Lucas Oil Pro Motocross Championship,
sanctioned by AMA Pro Racing. The
partnership will be highlighted
by Red Bull title sponsorship at
three of the 12 national events
this summer -- Budds Creek (June
16), RedBud (July 7) and Unadilla
(August 18).
"We couldn't
be more proud to welcome Red Bull
to the Lucas Oil Pro Motocross Championship,"
said MX Sports Pro Racing President
Davey Coombs. "Their presence within
action sports and motorsports speaks
for itself and with their commitment,
Pro Motocross is sure to reach new
heights this season and beyond."
In addition
to serving as the primary sponsor
for the KTM factory team and Troy
Lee Designs, Red Bull also supports
some of the sport's most recognizable
names, including James Stewart,
Ryan Dungey, international superstars
Ken Roczen and Marvin Musquin as
well as Women's Motocross athletes
Ashley Fiolek and Tarah Geiger.
"Red Bull
has been such a big part of motocross
for so long that it's a natural
fit for them to partner with Pro
Motocross," said James Stewart,
who will make his full-time return
to the series since winning all
24 motos en-route to the 2008 championship.
"The brand has been a great partner
to me personally and I'm really
excited that the whole sport will
benefit from their involvement."
Red Bull's
venture into series support presents
expanded content and distribution
opportunities for Pro Motocross,
while also generating a noticeable
presence at the races, thanks to
its iconic Energy Station that will
be present at select rounds of the
Lucas Oil Pro Motocross Championship.
Additionally, the brand's recognizable
"World of Red Bull" image will be
felt at each of the season's 12
events.
"It's so great
that Red Bull will be the official
energy drink of Pro Motocross,"
said three-time and reigning Women's
Motocross Champion, Ashley Fiolek.
"Red Bull's support and passion
for motocross is so strong and I
know it will be felt at the races!"
In addition
to its on-site activation, Red Bull
will establish expanded video content
for the Lucas Oil Pro Motocross
Championship by showcasing weekly
highlight packages of the races
on Servus TV, run by Red Bull Media
House, as well as exclusive features
on the nationals and Red Bull athletes
on the brand's digital platforms.
With four
former Lucas Oil Pro Motocross Champions
set to line up on the start gate
this May, the anticipation for the
2012 season is at an all-time high.
In addition to the premier 450 Class,
the young superstars of the 250
Class and Women's Motocross Championship
are set to provide a high level
of competition all summer long.
Tickets for
all rounds of the 2012 Lucas Oil
Pro Motocross Championship can be
found at www.allisports.com.
For additional
information please visit AlliSports.com/motocross
also, "like" the American
Motocross Facebook page and
"follow" @AmericanMX
on Twitter for exclusive content
and information on the latest Lucas
Oil Pro Motocross Championship action.
For media
information about the Lucas Oil
Pro Motocross Championship, please
contact MX Sports Pro Racing via
email at media@mxsportsproracing.com.
For more information
about Red Bull, log onto to the
official Red
Bull USA website.
MX
Sports Pro Racing
MX Sports Pro Racing manages and
produces the world's most prestigious
motocross series - the Lucas Oil
Pro Motocross Championship, sanctioned
by AMA Pro Racing. The industry
leader in off road powersport event
production and management, its mission
is to showcase the sport of professional
motocross competition at events
throughout the United States. Through
its various racing properties, partnerships
and affiliates, MX Sports Pro Racing
organizes events for thousands of
action sports athletes each year
and attracts millions of motorsports
spectators. Visit www.mxsportsproracing.com.
Alli
Sports
Alli Sports is an action sports
lifestyle brand whose mission is
to connect fans with athletes and
brands through best in class events,
media, and authentic branded products.
Alli Sports includes: the Dew Tour,
Winter Dew Tour, Lucas Oil Pro Motocross
Championship and the Gatorade Free
Flow Tour; Alli Media which creates,
produces, and distributes original
content; Alli Ride Shop an online
retailer carrying top skate and
BMX consumer products; and Alli
MotoShop an online retailer carrying
top moto consumer products. Alli
Sports is owned by NBC Sports. More
information can be found at www.allisports.com.
Red
Bull Media House
Red Bull Media House is a global
media company that creates compelling
sports, culture and lifestyle programming
and distributes it across multiple
platforms. From film to television,
print to digital and games, Red
Bull Media House content is optimized
for any device or platform. For
more information, go to www.redbullmediahouse.com.
Lucas Oil Products
Lucas Oil is a worldwide leader
in the production of oils, lubricants
and additives. Based in Corona,
Calif., Lucas Oil Products is one
of the fastest-growing additive
lines in the consumer automotive
industry, featuring a premium line
of oils, lubricants and problem-solving
performance additives. Through innovative
product research and development,
along with aggressive marketing
programs, Lucas Oil Products has
established itself as the top-selling
additive line in the American truck-stop
industry. Lucas Oil is involved
in an array of motorsports sponsorships,
including the "Official Motor Oil
of the Pro Motocross Championship."
Visit www.LucasOil.com.
AMA
Pro Racing
AMA Pro Racing is the premier professional
motorcycle racing sanctioning body
in the United States, operating
a full schedule of events and championships
for a variety of motorcycle disciplines.
From its Daytona Beach headquarters,
the organization sanctions professional
motorcycle racing competition, which
includes, AMA Pro Motocross, AMA
Pro Road Racing, and AMA Pro Flat
Track. Visit www.amaproracing.com.
NBC
Sports Group
When the Comcast-NBCUniversal transaction
was completed in January of 2011,
the broad reach and storied history
of NBC Sports united with Comcast's
24/7 ability to super-serve fans
to create the NBC Sports Group.
The new sports media company consists
of an array of broadcast television,
cable television and digital sports
assets, including NBC Sports &
Olympics, Golf Channel, Versus,
11 SportNets (regional sports networks)
and their respective websites. Together,
the new combined assets of the NBC
Sports Group possess an unparalleled
collection of television rights
agreements, partnering with some
of the most prestigious sports properties
in the world: the Olympics, NFL,
NHL, PGA TOUR, PGA of America, USGA,
IndyCar, Wimbledon, French Open,
Tour de France and Kentucky Derby.
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