FOR IMMEDIATE RELEASE

September 1, 2010

Contact: Brent Calliger
760-804-3532
brentc@nofear.com

No Fear Sponsors the GoPro Crossover Challenge at Pala Raceway

Carlsbad, CA (September 1, 2010) – No Fear is proud to announce their sponsorship of the 2010 GoPro Crossover Challenge as it returns to the Lucas Oil AMA Pro Motocross Championships, which will be held at southern California’s Pala Raceway on September 10th, 2010. Given No Fear’s roots in motocross and their participation in the action sports industry for 20 years today, this event sponsorship is a natural fit.

As a track sponsor of Pala Raceway, No Fear eagerly accepted the opportunity to be a part of this ten-year tradition. The No Fear crew was in attendance when the Crossover Challenge kicked off this year at the first round of the Lucas Oil AMA Pro Motocross Championships, which were held at Hangtown. The event drew more than 60 athletes and industry riders and proved to be very entertaining.

This unique event provides an opportunity for some of the best athletes in action sports such as surf, skate, snow, mountain bike and BMX to compete outside of their element and try their hand at the challenging Pala Raceway, while being supported and entertained by the No Fear crew. The event will consist of activities including practice, a two moto race format, catered lunch, autograph signings and a dash for cash mini bike race sponsored by Haro Bikes where winner takes all.

“No Fear, since its inception, has been involved and associated with world class athletes so the GoPro Crossover was a great fit,” said Phil Tinstman, No Fear Sports Marketing Director. “We wish all the participating athletes good luck!”

The sponsors of the Go-Pro Crossover Challenge include No Fear, GoPro, SRH, Haro Bikes, Skullcandy, DC, Dunlop, Vention and Asterisk. For more event details including tickets, athletes, and more, please visit www.palaraceway.com.

About No Fear…
Established in 1990 and headquartered in Carlsbad, California-based action sports lifestyle brand No Fear has been a leading marketer of the alternative sports lifestyle and technical products. No Fear currently owns or licenses over 55 retail stores in California, Arizona, Nevada, Florida, Hawaii, North Carolina, South Carolina, Oregon, Colorado and Minnesota. No Fear also distributes products to approximately 2,500 wholesale accounts, which include young men's specialty accounts, motorcycle shops, and surf shops. No Fear sponsors professional and amateur athletes and events. No Fear also markets the popular No Fear Energy drink. Please visit www.nofear.com for more details.